Communication · 2 minute read

Say the Important Part First

Busy people should not have to excavate the point of your message.

01

The idea

Lead with the decision, request, or key update. Then provide the context someone needs to understand or act.

02

Why it matters

Front-loading the point makes communication easier to scan and harder to misinterpret.

03

Try this today

Rewrite one message today so the first sentence contains the action or decision.